Brand Foundation
Vision
To be recognized by viewers and episode partners as a trusted expert on trail-oriented adventures throughout North America, Mexico, and beyond.
Mission Statement
To create a premium entertainment and information television program for viewers while providing our episode partners with a hight quality platform on which to showcase the trial adventure oriented destination, event, product, or service.
Core Values
- Bringing the sights and sounds of trail-bound adventure to the viewers all across America
- Providing an honest, first-person assessment of destinations, gear, vehicles, events and attractions
- Serving our viewers valuable, actionable information via compelling visual and verbal storytelling.
- Enabling episode partners to reach more action-minded viewers, more affordably, than any other property out there.